The Ken Burns Effect
The Ken Burns Effect
A type of panning and zooming effect used in film and video production from still imagery
The Usual suspects
The Usual suspects
The basis for each header is the logo, the menu and a Call-to-action in the form of a button that is present in the main menu. Traditional layout with the logo on the left and the menu on the right, and a centered menu for the more modern/exclusive brands such as Tesla.
And with more and more platforms that focus on a subscription model, actual purchase is also possible, with a layout that focuses more on e-commerce with shopping (car) vehicles and the well-known conversion techniques.
The basis for each header is the logo, the menu and a Call-to-action in the form of a button that is present in the main menu. Traditional layout with the logo on the left and the menu on the right, and a centered menu for the more modern/exclusive brands such as Tesla.
And with more and more platforms that focus on a subscription model, actual purchase is also possible, with a layout that focuses more on e-commerce with shopping (car) vehicles and the well-known conversion techniques.
More models, more choices
More models, more choices
The main menu is kept simple (never more than 7 items), with the choice to move less important items to the submenu or place them under a full screen hamburger menu.
For the automotive industry, this means focusing on the range of cars/models, emphasizing the plus points, service and contact for chatting, e-mailing or calling.
The main menu is kept simple (never more than 7 items), with the choice to move less important items to the submenu or place them under a full screen hamburger menu.
For the automotive industry, this means focusing on the range of cars/models, emphasizing the plus points, service and contact for chatting, e-mailing or calling.
Down the Sales Funnel
Down the Sales Funnel
Most of the automotive websites offer the option to send a quote/request to attract visitors into the sales funnel. More and more manufacturers and companies are now offering subscriptions. But the majority is still based on the customer's situation, the number of kilometers and the duration of the contract as a guideline.
Orienting customers compare quotes and after the price make a choice based on the conditions and attractive services such as replacement transport, warranty and charging station infrastructure.
Most of the automotive websites offer the option to send a quote/request to attract visitors into the sales funnel. More and more manufacturers and companies are now offering subscriptions. But the majority is still based on the customer's situation, the number of kilometers and the duration of the contract as a guideline.
Orienting customers compare quotes and after the price make a choice based on the conditions and attractive services such as replacement transport, warranty and charging station infrastructure.
Trust & reputation
Trust & reputation
And to showcase your reputation swag in the best possible way, every e-commerce UX trick is applicable. Showing an employee with a chat button, random positive reviews and the 5 stars, just like the checkmarks.
And to showcase your reputation swag in the best possible way, every e-commerce UX trick is applicable. Showing an employee with a chat button, random positive reviews and the 5 stars, just like the checkmarks.
Open to Work
Konstruktiv B.V.
Sander van der Kolk is
a designer and developer
Open to Work
Konstruktiv B.V.
Sander van der Kolk is
a designer and developer
Open to Work
Konstruktiv B.V.